In this new era of advertising and marketing, we see more and more
companies moving from traditional advertising media to the online
media. Once upon a time, advertising on the tube in the form of
commercials, on the radio, magazines and dailies seems to be the only
avenue for exposure. now, the whole advertising arena has been turned
around - inside and out. While the internet advertising arena has been
described as nothing short of a revolution, online marketing and
advertising experts have also turned to alternative and more practical
means of advertising too.and this comes in the form of bus wrapping
services.
Big places like California, New York, San Diego, Houston, Miami,
Chicago.they're all following suit. It's no longer possible to walk or
drive down the street without being drawn to attractive bus wrapped
vehicles with creative advertisements aimed at drawing attention to
themselves. We must say that the creative geniuses behind such bus wrap
advertisements have grown smarter and cleverer with their ways.but that
is to be expected from a growing form of advertising medium.
Bus wrap advertising in big cities like Chicago and New York has
brought upon positive response. George Castle, an account executive,
drives a lot and most of the time, it's through his local city, New
Jersey. He comments that he has taken notice of more bus wrap
advertising now compared to many years before. "They're far more
attractive now and every time these buses pass me by, and I am stuck in
traffic, I pay quite a bit of attention to the bus wrap advertising in
front and beside my car", he says.
Of course, Castle isn't the only one who took notice. Giant companies
have started to take to bus wrap advertising as marketing gurus leave
no stones unturned to take advantage of bus wrap advertising as a form
of mobile advertisement medium. International companies now believe
that bus wrap advertising creates a far more compelling visual
magnetism than magazine or newspaper advertising. When a bus wrap
advertisement is rolling past, people are literally trying to catch a
glimpse of what's on the bus instead of ignoring them.
The response rate towards bus wrap advertising in New York, California,
San Diego and Chicago have also been very encouraging, if not
completely positive. Response time, it seems, have also decreased. This
simply means that based on initial tabulation of stats and collection
of data on the success of bus wrap advertising in big cities in the US,
people take less time to register the information on bus wrap
advertisements and to take action.
To the advertisers who choose bus wrap marketing, this can only mean two things. Increase of sale and decrease of cost.
