More than fifty advertisements were aired during Super Bowl and some of
them hardly stood out. The reason is because of competition. But if we
were to have our say, we would say that Doritos slapstick advertisement
won the war of ads during Super Bowl.
Not only were advertisements flooded during Super Bowl, buses spilled
out of bus stations with colorful and attractive bus wrapping
advertisements on them. It's during moments like these that advertisers
need to think outside of the box - more so now than ever. It's a bid to
stand out amongst many on the streets, you see, and being ordinary
isn't quite going to cut it. On top of needing colors, loud words,
exciting graphics, you'll also need creative ideas
Brainstorming ideas
Not a lot of people can afford to hire advertising agencies to come up
with clever bus wrap advertisement ideas and rib-tickling pictures, but
that's not to say that coming up with a creative bus wrap advertising
campaign is not possible. The first thing you need to ditch is the
conventional way of thinking..you need to think differently in order to
come up with something creative. The more you think people will shake
their heads at your bus wrap advertisements, the more you should think
about it!
Gather some creative people in your company, sit down to toss ideas
amongst each other. Write down a list of ideas that you think is worth
considering for your bus wrapping advertisement campaign. Sit and sleep
on it for a couple of days and get together again to see what you guys
think about the ideas THEN.
It's all about the eyeballs
In ever marketing campaign that we do, the measurable end-result is
always crucial - how effective was the campaign, what did people think
about it, how many people found the bus wrap advertisement captivating
and remembered it..but most importantly, how many people actually acted
on it.
Every dollar that you spend on the bus wrap advertisement campaign
should count for something - hence, choose a bus company that cuts a
lot of routes, covers many different cities around the country. Then
and only then would you be able to make as much out of the bus wrap
advertisement as you possibly can.
Be different
Competition is stiff these days, so, in order to engage your potential
customers in a mind-battle over 'should they shouldn't they', you have
to arouse their curiosity with your bus wrap advertisement.make them
think 'why not'? We promise you, THEN you'll see positive response and
results from your bus wrap advertising campaign.