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Joe Jacovino
Director of Corporate Accounts
ext. 206 Email
Around Columbus in a Bus Wrap!
Named after the famous explorer, Christopher Columbus, the capital and largest city of the American state of Ohio, the city of Columbus was founded in 1812 and assumed the functions of state capital in 1816. The city of Columbus is also acknowledged as the 8th best large city to inhabit in the United States by Money Magazine as well as being recognized as an emerging Global City.
The city of Columbus was ranked in 2005 as the 15th largest city in the United States, with 730,657 citizens, and it also ranked as the country’s 31st largest metropolitan area in the same year. With a city that is named after such a famous person, surely you would want to use the best and most effective way to market your company’s products and services. Most companies resort to the usual conventional ways of marketing their company’s products and services, such as newspaper advertisements, magazines advertisements, television advertisements, radio jingles and so on, but do such mediums work in the current business world? For some companies, yes, it still does work, but if you want something new, something fresh, you will need to be different from the crowd.
One great and effective way that you can use to woo the citizens of the city of Columbus is the Bus Wrap method. A Bus Wrap advertisement is becoming a popular marketing method with many companies that even the big companies are paying attention to this up and coming marketing method in the business world.
When you work on a Bus Wrap advertisement in the city of Columbus that also have a number of distinctive neighborhoods within the metro area, it is important that you understand the crowd that you are trying to attract. Are you looking to attract the college or university going students, or are you more interested in getting the attention of the professionals? Perhaps you want to get the attention of all the different types of people on the streets at the same time with your Bus Wrap advertisement.
The type of crowd that you are trying to attract plays an important decision making factor when it comes to choosing the bus routes for your Bus Wrap advertisement. If, for example, your company sells tickets to concerts and you are promoting a rock concert, surely you would want routes to the colleges and universities instead of routes that go to art galleries or specialty shops in the city of Columbus.
There is also another thing that you should know about Bus Wrapping advertisement – it has to be one that is “loud”. A loud Bus Wrap advertisement does not mean that you have to get the bus driver blasting the bus’ horn as he drives around the city, or play some loud music with the windows down to get attention, but more like making sure that the colors and concept of the Bus Wrap advertisement has to be attractive and eye catching. It has to be something that will make heads turn to look when the bus goes around the streets of the city of Columbus. Using bright colors, big and bold words are ways to make your Bus Wrap advertisement an attractive one. A Bus Wrap advertisement that makes heads turn, stop and look is what we call an effective advertisement!
If you are looking for a bus company that provide such a service in the city of Columbus – give us a call and let us take your company around Columbus in a “wrap”!
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