Joe Jacovino
Director of Corporate Accounts
ext. 206 Email
A Bus Wrap advertisement gets you ahead in Portland!
Portland is Oregon’s largest city and without a smidgen of a doubt, one of the most populous cities in America. Bus Wrapping is a concept that has seen considerable success in Portland ever since it was introduced and being the third largest cities in the Pacific Northwest, it’s not hard to see why. Bus Wrapping, for those who are unclear, is a type of advertisement that employs the use of vinyl film with advertisements printed on them and wrapped all around the bus. Bus Wrapping, in its infant development stage, used to cover only the sides and back of the bus but with technology and innovation, Bus Wrapping has taken a more sophistication form – when you use Bus Wrap service in Portland, the advertisement envelopes the entire bus.
Why use Bus Wrapping in Portland? The roads of Portland are a place with strong land-use planning controls with many highways and well-planned streets spanning through vast Portland. Traveling in Portland is easy because of the good management and planning of the development of their streets and public transportation over the 376.5km land covered by Portland. Therefore, Bus Wrapping is certainly one of the more effective methods of marketing in Portland.
Portland is generally blessed with a nice climate which is temperate and seasonal attracting many tourists from all over the world who wishes to experience different climate. With that said, many businesses who wish to expand their business or establish their branding intentionally puts their Bus Wrap advertisements in Portland in hope of increasing exposure and getting a business advantage over their competitors. Business in Portland is extremely competitive and consumer spending power is high. The Mediterranean Climate, as far as we can see, is a definite plus for the city of Portland.
The media industry in Portland is healthy and the city basically relies on local newspapers like Portland Tribune, Willamette Week, The Portland Mercury and The Asian Reporter for their news feed, advertisers continue to seek alternative advertising method to further increase their lead in the aggressive business world. Studies show that marketing via Bus Wrap in Portland is more cost-effective and have a broader reach than other more conventional marketing methods. Portland people are consistently on-the-go; hence, it makes more sense to reach a larger group of people with Bus Wrap than advertising in a newspaper that is published once-a-week!
The Portland business world may be growing exponentially, but Portland people are extremely proud of their open spaces – especially their parks. Every year, tourists and US holiday-goers spend a lot of money traveling and renting charter buses to Portland just to visit their awesome parks! If the bus route covers Portland’s popular parks like Mt. Tabor Park, Forest Park, Mill Ends Park, Washington Park, Portland Japanese Garden or the International Rose Test Garden, the Bus Wrap will unquestionably receive a lot of attention.
American Style Magazine once named Portland as one of the best Big City Arts Destination in the United States, so, when choosing a bus for Bus Wrapping service, it would be advantageous if the bus covers routes in and around Portland’s Oregon Ballet Theatre, Oregon Symphony, Portland Center Stage and Portland Opera. These attractions are, in short, people magnets!
Sports and outdoor activities are also extremely popular with the people of Portland. Every single year, charter buses with Bus Wrap advertisements printed on them can be see weaving in and out of stadiums and circuits for baseball, hockey, soccer, ice hockey, paintball, auto racing, skiing and snowboarding, rock climbing, running and roller derby activities. Your Bus Wrap will receive the most attention during times like these because the receptiveness of your potential audience is at its peak.
As you can see, it makes perfect sense to place a Bus Wrap advertisement in Portland – especially if you’re a business who is keen on moving in on the Portland market. You’ll soon see the effectiveness of Bus Wrapping when you contact one of our professional sales person for a fuss-free no-obligation Bus Wrapping service quote.
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