Bus Wrap San José, California

Do it with a Bus Wrap in San José!

San José is California’s third largest city and it ranks the tenth largest city in the United States.  With a population of close to a million, it has held the title of The Safest Big City in America for the past few years.  San José was once a small farming city, but by 1950 it was a magnet for suburban newcomers in new housing developments (from 1960s to the 1990s) and has now become a large thriving urban center of Northern California.  The city of San José is also sometimes nicknamed as L.A. North, which points its similarity to Los Angeles.

With a busy city like San José, just how what kind of marketing method is effective when you want to promote a new product or a concert that’s coming up?  Will the conventional methods of distributing flyers or printing advertisements in the newspapers be good enough to attract the attention of the people in the city of San José?

When you have a new product to launch or you have a concert to promote, you need an effective and fast marketing method in order to reach your targeted audience within the least amount of time, if possible.  One of such methods is to use a Bus Wrapping service.  In case you have not heard of such service, a Bus Wrap is a unique yet effective marketing method that is being used or introduced in the big cities in the United States.  It is basically “wrapping” the bus with the graphics of the products or concerts that you want to promote.  And as the bus trots along its usual daily routes, people on the streets, driving in cars will definitely not miss seeing the “visuals” on the bus.

When you sign up with a bus company for their Bus Wrapping service, it is important that you find out from them if you are sharing the Bus Wrapping service on the selected buses with any of their other clients or if you have exclusivity to the buses.  Sharing the buses is not an issue because you will not have to pay for the full fare – but do bear in mind that if you are the “smaller” client, you may have not the side panels of the bus and end up having the tail or the rear space of the bus!  Another thing that you should consider is the length of the Bus Wrapping service contract – if you intend to use it only for less than a year, do tell the bus company, as most bus companies work on annual contracts.

As you already know, a Bus Wrap is an advertisement on a bus – and don’t forget – the bus moves.  Therefore, if you want to leave a lasting impression for the audience, you will need to work on the artwork of the advertisement, simply because you do not want the people on the streets looking at the Bus Wrap, but not being able to understand the message that it is trying to put across.  For example, if you have a lot of words to your advertisement, people who are driving or walking on the streets may not have enough time to read all of the words – especially when the bus is moving along the street.  And if you try to put in too many colors to your advertisement, it may look like blobs of colors when the bus is traveling on the roads and it certainly will not leave the kind of impression that you have hoped for.  Use minimal words and bright colors – but not too many different colors that will make your advertisement look like just blobs of colors.

If you need more assistance regarding a Bus Wrap service in San José, do not hesitate to give us a call for a no obligation quote.  We will be more than glad to do “wrap” it all up for you!