The Figures Say it All
Just this figure alone might be able to convince you that the best and most cost-effective method of advertising, marketing, promotion and branding is a method we call vehicle wrap. And the figure is this.91% of people notice more words, pictures, understand and remember messages and details better when it's through vehicle wrapping! As surprising as it is, try to recall a time when you remembered what was written or displayed on a large billboard that is placed way over your head when you're passing by. Hardly. But when the advertiser uses the vehicle wrap method, they're actually exposing the advertisement to a large audience base and the audience actually has time to read and digest the information that's being displayed on the advertising. And this impact is further magnified when you use a fleet of buses wrapped with the advertising. The advertisement is prominent and easy to see because it's at eye level when the bus stops at the red lights.
Vehicle wraps are cost effective
The bottom line is.how effective is the advertisement and are you getting your money's worth from the advertisement. Every company needs to know that - are you getting the maximum exposure for advertisement. For vehicle wrap, we can safely assure you that you will because instead of paying a hefty amount of money for a large billboard that is static and exposed to a limited number of people, when you use vehicle wrap, it's literally another kind of billboard, except that this one moves and is continually exposing the advertisement to people at large! And just to back us up on that claim, according to a research done by the American Trucking Association, metro trucks are seen by 14 million eyes every year and the number continues to grow - if this is the kind of number we're looking at for metro buses, the number is even bigger for vehicle wrap buses! So, this is essentially one of the most cost-effective advertising method that is widely used by companies seeking to expose their brand and spread their message to a large audience base without busting their budgets.
Complete vehicle wraps
Vehicle wraps are no longer restricted to the sides and back of the buses. Instead you can use something we call the complete vehicle wraps which covers the bus from roof to wheels! The entire bus is wrapped in vibrant colors and exciting message - and this will definitely attract the attention of onlookers. The colors of the vehicle wraps are very vivid and dazzling because we use high-quality high-resolution vehicle wraps to cover the entire bus with the advertisement. Therefore, it makes the vehicle wrap service much more exciting than a plain old billboard. And recent studies reveal that TV viewers don't usually stay in front of their television sets when the commercials are on, therefore, you're losing quite a fair bit of impression there when you advertise on television.
More numbers for you to digest
Just in case you're still not convinced, here are more figures we found that will astound you. 90% of travelers notice graphics on vehicle wrapped buses than on billboards. When a consumer sees advertisement on a vehicle wrapped bus, they form a good impression on the product or service of that company. 30% of consumers actually base their decisions on what they advertised on vehicle wrapped buses. The Federal Highway Transportation Administration released an approximate figure of the number of drivers of personal cars who see vehicle wrapped buses - 750,000 impressions PER MONTH.
Why use vehicle wrap
Here's one more reason why vehicle wrapping is the way to go now - with the cost of advertising on TV stations and radio rising, vehicle wrap is quickly catching up with the more conventional types of outdoor advertising simply because more and more cars are on the road; and as technology lends a hand to this form of advertising by making vehicle wrap cheaper and higher in quality, we do see that in the future, vehicle wrap advertisement will soon overtake other types of advertising methods.
So, don't wait. If you want to make the most of your advertising dollars, start looking into what vehicle wrapping can do for you by giving us a call 1-888-999-3988 ext 206 or call Joseph Jacovino for more information .
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