Joe Jacovino
Director of Corporate Accounts
ext. 206 Email
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US Coachways, Inc covers many different types of products such as vehicle wraps (car wraps), wall graphics, window graphics, floor signs, banners, mall barricades, building wraps, POS displays and custom decals.
Mobile advertising is the fastest growing form of advertising, over $1.3 billion spent last year on outdoor advertising alone.
On average the US population spends two hours per day on the road. Vehicle advertising generates up to 70,000 impressions on day/vehicle. Mobile advertising costs only a fraction of TV, Radio, Print or conventional billboards. There is no job too big or complex for US Coachways, Inc.
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US Coachways wins first place !
Voted Best Bus Wrap of the year from Bus Ride Magazine
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What's Right For Bus Wrapping?
There are absolutely no boundaries, nor limitations as to what type of product or service is suitable for bus wrap advertising but, admittedly, bus wrapping commercials work better for some products or services than others.
The first and most important fact to remember when you are giving due deliberation to this form of advertising is that there is, literally, no time limitation as to how long you can retain the advert. The time frame is to be set between the advertiser and the owners of the bus(es) in question. However, we do think that a change is sometimes necessary because the quality of the advertisement may not eroded through times. And when someone's seen the same advertisement for the thousandth time on the street, the message may become lost of them.
Even with that said, if the ad is a really creative one, something that you think can retain its freshness over a long period of time, the bus wrap advertising can be used as a form of long-term branding exercise. Something to remind people, time and time again, about the existence of your brand. Large companies like Nike, Coca-Cola, Pepsi, Wriggleys, McDonalds, etc, recognize the true value behind long-running branding campaigns and maybe for you, although being not quite as big, should consider this a good option too.
More often than not, bus wrap advertising is used as a form of short-term campaign – for example, Presidential campaigns or the Super Bowl. The advertisements are not meant to remain on the bus for a very long time because they often go for the 'surprise effect'. Their bus wrap advertisements are often loud, creative, vibrant in color, exciting, refreshing and sometimes funny.
Bus wrap advertising is a fantastic option for the promotion of charitable causes. It could be a simple advertisement to raise money for earthquake victims or announcement of a new website for a new charitable organization. In fact, most of our customers agree that bus wrapping is a fantastic way to make an announcement for new products or services, new websites, new toll-free numbers, etc.
Basically, the idea is to get the news out there to the people. We are sure that you will agree that although the gridlock traffic is not something we like in life, it sure is good news to these advertisers. When there is absolutely nothing else the drivers and passengers can do but sit there being stuck in a traffic jam, their eyes will naturally wander off to find something look at. And if your bus wrap advertisement is in their line of sight, viola, you have their attention.
Bus Wrap Advertsing Getting You Places
One of the biggest questions on an advertiser's mind when they are presented with the option of promoting their services, campaigns or products via a bus wrap advertising package is this – how many can get to see this and won't the colors fade and look really hideous in a couple of months time? Here, we are going to deal with the said 'issues'.
Many years ago, vehicles need to be hand-painted or spray painted. Worse yet, back in those days, we had to stick gaudy stickers onto the body paint of the bus or van as a form of advertisement. And when we remove them, a patch of the paint goes off with it. It's frustrating.
Vehicle wrap of bus wrapping advertisement is a form of mobile ad that is both convenient and affordable. With the current state of our economy, the bus wrap advertising industry is extremely competitive; suffice to say, now is as good a time as any to get that bus wrap done to a vehicle. Bus wraps are digitally produced in awesome, striking colors and then printed out onto quality decals that do not harm the paint of the bus. When you hire a good bus wrap company to do it for you, you can be sure that the colors will stand out like a beacon in the dark in the rush hour traffic.
The first ever bus wrap advertising was done during the early days of 1990's. When it first came out, everyone was stunned by how amazing the bus looked. Needless to say, with the kind of technology that we have today, the bus wrap advertisement would have looked much better than it did.
Bus wrap advertising has a very strong hold, despite being quite new to the commercial world, on mobile marketing today – more or less a kind of monopoly, really, unless we're looking at cell phones.
When it all first started out, graphic designers used the sides of the buses and vans as canvases for their creation. These are the most prominent parts of the bus. But now, people are getting more and more creative, finding space to advertise and be more creative with the bus wrap advertising than ever before. Obscure places on the bus like doors, headlights, roof and hood of the buses are being turned into a canvas too. In fact, with a combination of that, the advertisement becomes more intriguing!
So, for those who are looking into bus wrap advertising as a form of marketing for your products or services, check out some of these amazing bus wrap advertising campaigns that we have organized. They're really awesome, if we do say so ourselves.
Bus Wrap Tied In With Other Advertising Medium
A giant bug, a cup of tea, the face of
a popular celebrity...they are plastered all over a bus and it aims
to attract the attention of the bored onlooker, hence, that is where
curiosity turns into something more. This is the power of bus wrap
advertisements. In fact, it has been shown and proven that bus wrap
advertising saves the advertiser money in the long run. Because of
the effectiveness in repetitive and consistent exposure, marketers
gets to remind again and again without extra cost. In big cities, bus
wrap advertising is one of the most used form of marketing and
promotion method.
It helps that people are getting more
and more creative with the way they come up with ideas for the ads.
For instance, if you saw a giant tarantula on a bus that looks
life-like, wouldn't you stop and take a look? That is the sheer power
of moving media, much more powerful than a billboard and mobile like
a cell phone. Considering the fact that traffic is at a near
standstill in most cities during rush hour, bus wrap advertising is
even more effective. There is nothing like being stuck in traffic,
and staring at the back of a bus with a number and picture pasted on
it to make you interested in what is being advertised.
The strangest thing is that the bus
wrap advertisement industry is extremely competitive and if you don't
have a really good one up, it is nearly guaranteed to be ignored. The
conventional type of bus wrap advertising don't have the power to
attract the kind of attention that it needs to attract and
advertising agencies need to get creative with their ideas. Marketing
agencies are, therefore, consistently, looking for new ways to turn
heads.
It is interesting to see that people
are beginning to tie their bus wrap advertisements up with other
medium like commercials, websites, facebook profiles, twitter
accounts, mobile web pages and QR Codes. A company that knows how to
make full use of the potential of bus wrap advertising almost always
does not use it exclusively without involving other types of mediums.
After all, the ad can be linked to other mediums like commercials and
radio ads without adding too much to the cost. It is in the creative
interest too, not only to the ROI of the campaign.
In the United States alone, almost all
buses are used to bus advertising, especially if we are talking
large, popular cities. That is because these buses not only commute
within the city, it often travel across the country, giving the bus
wrap advertisement maximum leverage. Large companies, having realized
how cost effective these ads are, have begun to actively make use of
them in recent years. When it first started, only the small companies
used them because it was the cheaper alternative to TV commercials
and radio advertisements. Even magazine ads costs a lot more than a
bus wrap.
Hence, the growing popularity of these
ads.
Wrap a Bus or Vehicle for Mobile Advertising
Bus Wrapping is an Effective Advertising and Marketing Method »
Vehicle Wrap Works - the Figures Say it All »
Advertisement On Wheels - Bus Wrapping Services »
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