Joe Jacovino
Director of Corporate Accounts
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US Coachways, Inc covers many different types of products such as vehicle wraps (car wraps), wall graphics, window graphics, floor signs, banners, mall barricades, building wraps, POS displays and custom decals.
Mobile advertising is the fastest growing form of advertising, over $1.3 billion spent last year on outdoor advertising alone.
On average the US population spends two hours per day on the road. Vehicle advertising generates up to 70,000 impressions on day/vehicle. Mobile advertising costs only a fraction of TV, Radio, Print or conventional billboards. There is no job too big or complex for US Coachways, Inc.
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Bus Wrapping Is Cool…Sizzling Hot To Look At Too!
Last year, there was a notable hike in the number of people who started using bus wrapping as a form of advertisements for their promotions, launch of new brands, campaigns and other promotional and marketing efforts. It’s not hard to see why. You see, compared to other forms of advertising, bus wrap advertising has become one of the coolest forms of advertisement because not only is it cost effective, it’s…well, EFFECTIVE.
The coolest thing about using this form of advertising is that because the industry has evolved to such an extent, buses have been transformed from a conventional vehicle that transports people from place to place into, virtually, a piece of moving artwork. Take a look at the buses you can see on the roads that you drive on today (especially if you’re living in a big city like New York) and take a good, long look at the buses out there – they’re really stunning pieces of artwork. And the clincher is that they move from one place to another, showcasing whatever it is that is plastered onto their body, to people after people. A twenty-five year old executive working in New York once said this, ‘I was caught by surprise with the bus wrap advertising I found on one of the buses one day – I remember thinking, is this a bus? That’s because it was so phenomenal!’, she laughs.
The bus in question was a bus that was taking on a route between Lakeland to New York and it had an advertisement of Bob’s Stores on it.
People are getting more accustomed to the buses that carries ads on them these days compared to a couple of years back when bus wrap advertising was relatively new. Not a lot of people knew that despite the fact that the bus is completely wrapped up with vinyl stickers, you can still see through it….it works sort of like a two-way mirror and it’s fantastic.
Companies in New York and New Jersey are big on bus wrap advertising and there’s a very big growth spurt in the industry, hence, people are no longer as surprised as they used to be to see a bus that looks like a moving billboard carting people around from place to place. For smaller towns, this could still be a rather rare sight. In fact, it came to our attention that if you took a bus to Atlanta for the Olympics, you would find an army of these buses everywhere.
People have become much more accepting about bus wrap advertising but so have companies. Advertisers now see that there is a financial benefit to using bus wrap advertising. For example, they could place wrap a whole bus up for $10,000, the result is triple of what they could expect from a commercial on television or an advertisement in a local newspaper.
Therefore, even with the aesthetic value of bus wrap advertising put aside, it’s hard to deny that there’s a sense of appreciation for people who SEE the buses. It’s not only the hottest form of advertising in the market today, it’s the coolest thing to see on the streets.
Extraordinary Effects Of Bus Wrap Advertising
Apart from internet and mobile advertising, there are no other advertising methods that can rival the effectiveness of bus wrap advertising. In most major cities all around the world, traffic congestion revolutionizes the advertising industry. Major brands and international companies have begun to realize the importance of bus wrapping. The consumer recall, branding and awareness campaigns works best when it is done via no-transit advertising campaign.
Point in case, a price comparison between conventional print advertisements with bus wrap advertising will reveal the staggering figure. When ROI is compared between a full-page newspaper ad or an advertisement in a popular magazine, it becomes evident that a bus wrap advertisement placed for MONTHS on a bus is much cheaper than a month of advertisement in a magazine simply because once the month is over, the advertisement is forgotten.
In the meantime, across many months, the bus wrap advertisement will work its magic into the minds of consumers from all walks of life….reinforcing images, tag lines, promotions, prices and prizes, brand awareness and logos throughout a designated area. The reach is the same but the effect is far more efficient with bus wrapping.
Cost-effectiveness is understandably at the top of your list of concerns and we understand that – that is why some packages has been designed to allow bus wrap advertisements to be placed on the vehicles for a longer period of time and runs different routes. Quality is another concern – only with high quality wrapping services will the advertisement last for more than a whole year. This is, obviously, what advertisers are looking for.
Unbeknownst to people outside of the bus wrapping industry, the quality of vinyl and materials used in bus wrapping are often of top quality. They are usually unique from other stickers, printed using a unique digital imaging process. The inks and materials used are UV-resistant, hence, concerns about running ink and fading graphics is eliminated. What you’ll have is vibrant colors that jump out at those who are watching every time they see it.
Doubtlessly, it’s hard to find a long-term partner for bus wrapping services because it’s not a short term deal we’re talking out. The most important thing to take into consideration before signing on the dotted line is to check if the experience of the bus wrapping company. Take a look at the number and quality of bus wrapping services that they’ve done in the past, what their customers have been saying about them and then make a price comparison. When done with the right bus company, bus wrap advertising is one of the best ways to reaffirm your position in your industry.
Get Creative - Think Out Of The Box Bus Wrap Advertising Campaign
More than fifty advertisements were aired during Super Bowl and some of them hardly stood out. The reason is because of competition. But if we were to have our say, we would say that Doritos slapstick advertisement won the war of ads during Super Bowl.
Not only were advertisements flooded during Super Bowl, buses spilled out of bus stations with colorful and attractive bus wrapping advertisements on them. It's during moments like these that advertisers need to think outside of the box - more so now than ever. It's a bid to stand out amongst many on the streets, you see, and being ordinary isn't quite going to cut it. On top of needing colors, loud words, exciting graphics, you'll also need creative ideas.
Brainstorming ideas
Not a lot of people can afford to hire advertising agencies to come up with clever bus wrap advertisement ideas and rib-tickling pictures, but that's not to say that coming up with a creative bus wrap advertising campaign is not possible. The first thing you need to ditch is the conventional way of thinking..you need to think differently in order to come up with something creative. The more you think people will shake their heads at your bus wrap advertisements, the more you should think about it!
Gather some creative people in your company, sit down to toss ideas amongst each other. Write down a list of ideas that you think is worth considering for your bus wrapping advertisement campaign. Sit and sleep on it for a couple of days and get together again to see what you guys think about the ideas THEN.
It's all about the eyeballs
In ever marketing campaign that we do, the measurable end-result is always crucial - how effective was the campaign, what did people think about it, how many people found the bus wrap advertisement captivating and remembered it..but most importantly, how many people actually acted on it.
Every dollar that you spend on the bus wrap advertisement campaign should count for something - hence, choose a bus company that cuts a lot of routes, covers many different cities around the country. Then and only then would you be able to make as much out of the bus wrap advertisement as you possibly can.
Be different
Competition is stiff these days, so, in order to engage your potential customers in a mind-battle over 'should they shouldn't they', you have to arouse their curiosity with your bus wrap advertisement.make them think 'why not'? We promise you, THEN you'll see positive response and results from your bus wrap advertising campaign.
Traffic Jams Good News For Bus Wrapping Advertisers
Imagine you're headed back home after a long and dreary day at work and you can't wait to get home for that home-cooked meal. But there you are, stuck in the ever-present snarling traffic jam and you're seething. Then as you stop for yet another red light, you realize that you're behind a bus. Nobody really likes being stuck in traffic behind a bus..'in front' is fine and 'beside' is fine too but when a bus is right in front you, you can see nothing beyond the bus. Nobody likes traffic jams and that is precisely why bus wrap advertising works so beautifully. In this day and age, TV stations and radio stations are finding it a tad harder to bring companies to part with their advertising dollars because there are so many other advertising options these days.and many of them are far more cost-effective than commercials and radio advertisements.
Given the example of being stuck in traffic, wouldn't you agree that during the 3 hour traffic jam, the bus wrap advertisement behind the very same bus would have exposed thousands of people who are stuck in traffic to the message or product/service behind the advertisement? We're just looking at end-of-the-day rush hour jam. What about the morning rush hour and lunch time? The wonderful thing is that rush hour traffic gives the bus wrap advertising time to work because there's nothing these people can do but NOTICE the bus wrapping!
How effective the bus wrapping is depends on the message and also how the advertisement was designed. For instance, if it calls for action, did it make sense, was it attractive enough and was there enough information on the bus wrapping? Unless the people in the car had traveling companions with them, boredom in the car is certain.and within those few minutes of stopping for the red light, it provides multiple opportunities for bus wrapping advertisement to work.
Bus wrapping commercials are affordable depending on the route of the bus, extend of the wrap and also on the number of buses the advertisement will be placed on. As with the example given above, the most important thing about bus wrapping advertisements is that people do not have the chance to turn off or flip to another channel when they're sitting behind the wheel. Most of the time, the consumers who come face to face with the bus wrapping commercial will take a look at the advertisement and absorb the message whether consciously or subconsciously.
Recently, Indiana University in Bloomington used the bus wrapping advertisement method to help bring attention to their student association and a group of fund-raisers and it has been considered an incredible success. The bus wrap advertisement was placed on one of their campus shuttle buses and in its red, white and black glory, the advertisement was an attention-grabber indeed. While advertisers often seek to promote a product or service via bus wrapping, the University was hoping to help to spread the message about volunteerism, sustainability and governmental relations.
The same way Indiana University is using this form of advertising successfully, advertisers can too.
Three Big Reasons To Use Bus Wrap Advertising
In this modern time, there are, literally, more people jam-packed into the roads of any developed city during rush hour traffic than ants in an anthill. During peak hours, it's the best time to advertise to idle minds and yet billboards aren't exactly as effective as it used to be. For companies, organizations and communities still doubting the bus wrapping method of advertising, here are some reasons why you should consider tapping into the full potential bus wrapping.
Maximum eyeballs for a fraction of the price
This is particularly true if you're targeting a specific target market or group(s) of people within the same geographical boundaries. Sure, buses can roam everywhere they want and some might argue that the limit to exposure via bus wrap advertising is the places the buses can go, bear this in mind.if a company ties up with a charter bus company with a strong network, the advertisement can be seen, literally, all over the country. In fact, some charter bus rental companies have such huge networks that their reach is global.
Print advertisement tend to be ignored
Many decades back, marketing experts used to be in the opinion that in order for a company, product or service to get exposure, advertising in print is the only option..or the best option. This is not completely true in this modern technologically-laden world that we live in. Marketing strategies have changed and people are more mobile now. There is a remarkable difference in the way consumers regard a print advertisement now as compared to the way consumers look at advertisements in newspapers and magazines decades back.
You will see that mobile advertisements such as bus wrap advertising are far more effective than the conventional method of publicity-generating campaigns.
Billboards no longer do their thing
It's a proven fact that while general consumers can remember the last bus wrap advertisement that they've seen when they're on the road, not many people can name the last billboard that they've seen while driving. We're drawing a parallel here because both methods require the consumers to be on the road.
It was shown that consumers tend to take a longer time to look at and absorb information displayed on a bus wrapping promotion than on a billboard.
The longer the time spent on actually looking at (instead of passing by) an advertisement, the better the effect. That is why bus wrap advertising is far more effective compared to the conventional billboard advertisements.
Bus wrap advertising growing all over the country
Because of the recent drop in activities and morale in the economic front, many companies have decided to try bus wrap advertising because of its major appeal on the roads. For companies planning to launch products, promote events or brand a company, we strongly encourage these organizations to consider bus wrapping as the right advertising method.
Quicker Response To Bus Wrap Advertising In Big US Cities
In this new era of advertising and marketing, we see more and more companies moving from traditional advertising media to the online media. Once upon a time, advertising on the tube in the form of commercials, on the radio, magazines and dailies seems to be the only avenue for exposure. now, the whole advertising arena has been turned around - inside and out. While the internet advertising arena has been described as nothing short of a revolution, online marketing and advertising experts have also turned to alternative and more practical means of advertising too.and this comes in the form of bus wrapping services.
Big places like California, New York, San Diego, Houston, Miami, Chicago.they're all following suit. It's no longer possible to walk or drive down the street without being drawn to attractive bus wrapped vehicles with creative advertisements aimed at drawing attention to themselves. We must say that the creative geniuses behind such bus wrap advertisements have grown smarter and cleverer with their ways.but that is to be expected from a growing form of advertising medium.
Bus wrap advertising in big cities like Chicago and New York has brought upon positive response. George Castle, an account executive, drives a lot and most of the time, it's through his local city, New Jersey. He comments that he has taken notice of more bus wrap advertising now compared to many years before. "They're far more attractive now and every time these buses pass me by, and I am stuck in traffic, I pay quite a bit of attention to the bus wrap advertising in front and beside my car", he says.
Of course, Castle isn't the only one who took notice. Giant companies have started to take to bus wrap advertising as marketing gurus leave no stones unturned to take advantage of bus wrap advertising as a form of mobile advertisement medium. International companies now believe that bus wrap advertising creates a far more compelling visual magnetism than magazine or newspaper advertising. When a bus wrap advertisement is rolling past, people are literally trying to catch a glimpse of what's on the bus instead of ignoring them.
The response rate towards bus wrap advertising in New York, California, San Diego and Chicago have also been very encouraging, if not completely positive. Response time, it seems, have also decreased. This simply means that based on initial tabulation of stats and collection of data on the success of bus wrap advertising in big cities in the US, people take less time to register the information on bus wrap advertisements and to take action.
To the advertisers who choose bus wrap marketing, this can only mean two things. Increase of sale and decrease of cost.
Minot Gives Buses Facelifts
On the outside, there's nothing extraordinary about the bus station that we're looking at. In fact, if it was any more normal, we would all be looking at pile of rocks. Anyway, last week on, there seems to be more to look at on the streets of Minot. You see, every bus that rolls out has got a new look now. The buses, accordingly, has been turned into moving, rolling, cruising billboards!
And what a way to give their buses a new look.and also for Minot to earn extra income.
Minot is not the only place in the country that has opened up the doors to bus wrap advertising. Bus wrap advertising has become one of the most well-accepted and affordable form of marketing and advertising in recent years for the brick-and-mortar business. however, it's interesting to note that more and more online businesses and websites has begun to include bus wrap advertising and marketing into their campaigns as well.
For the city and bus owners, it could be a chance to earn extra income and give their buses a brand new look without the exponential cost involved. For the advertisers, it merely translates into more 'eyeballs'. When Minot rolled out the first ever bus wrap advertising, it was for the promotion of Happy Hooligans.which proved to be a huge success. Right after that, seeing how happy the advertisers were of the effect, more and more people began enquiring and purchasing bus ad spaces. In fact, right after the Happy Hooligan ad, the Four Bears Casino gave in to the hype and purchased bus wrap advertising space for a couple of buses too.
Bus wrap advertising is easy to use and effortless in installation. It takes merely one to two days for the stick the vinyl to the bus, therefore, almost instantaneous compared to many other forms of advertising and marketing. Of course, compared to other forms of advertising like advertisements in magazines, newspapers, television or radio, bus wrap advertising is much more affordable. The average cost of this form of advertising is approximately $3,000 to $7,000.
What's even more amazing is that, if the advertiser picks the right bus company, there could be value-added services or additional benefits. For instance, there are advertising spaces within the interior of the bus as well.with negotiations and discussions, advertisers could talk these bus owners to throwing in one or two advertising spaces inside the bus.
Bus wrap advertising has been so successful that many companies are jokingly considering placing bus wrap advertising onto their delivery vans, motorbikes and even personal cars!
Wrap a Bus or Vehicle for Mobile Advertising
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Vehicle Wrap Works - the Figures Say it All »
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