Joe Jacovino
Director of Corporate Accounts
ext. 206 Email
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US Coachways, Inc covers many different types of products such as vehicle wraps (car wraps), wall graphics, window graphics, floor signs, banners, mall barricades, building wraps, POS displays and custom decals.
Mobile advertising is the fastest growing form of advertising, over $1.3 billion spent last year on outdoor advertising alone.
On average the US population spends two hours per day on the road. Vehicle advertising generates up to 70,000 impressions on day/vehicle. Mobile advertising costs only a fraction of TV, Radio, Print or conventional billboards. There is no job too big or complex for US Coachways, Inc.
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US Coachways wins first place !
Voted Best Bus Wrap of the year from Bus Ride Magazine
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Creative Bus Wrap Advertisements Capture Attention
Believe it or not bus wrap advertising got their roaring start from street cars. Yes, street cars started off using elaborate decals and decorative, expressive artwork on the body of the car. Someone finally figured out how to monetize the street-worthy artwork and hence...the beginning of bus wrap advertising. Of course, when you look back at it, it worked quite well with cars, trucks and vans too but when you see the amount of space for creativity that you're given when you put the advertising decals on a bus as an advertisement, you'll think it's a brilliant idea too.
We'd point you in the right direction for some really imaginative ideas on bus decals that was found on the streets all around the world. Advertisements were also placed on bus stops and the more popular version is what we know as static posters. While they are effective in attracting a reasonable number of eyeballs, they are not mobile the way a bus is. The bus, while on its route, is exposing the advertisement on its body wherever it goes. It maximizes the potential exposure of an advertisement like never before. And besides, it's brilliant because there is nothing else to look at when the drivers are stuck in the middle of a snarling traffic jam. Being immobilized during a traffic jam gives the target market more time to study the bus wrap advertisement.
Repeated exposure. One of the greatest things about using bus wrap advertisement is the repeated exposure. Time and time again, people see the same bus wrap advertisements on the streets. If the message is not conveyed the first time they saw it, they're bound to recognize the same bus wrap advertisement the second time, or the third time they see it. This is an incredible way to reinforce a branding strategy.
For instance, Sally may have seen a bubble gum bus wrap advertisement on a bus on her way to work on Monday but she did not have enough time to completely study and absorb what the advertisement was trying to tell her. Nevertheless, the interest is there because she thought the advertisement was really creative. On Thursday, she caught a glimpse of the same bus wrap advertisement again and this time, she read it. Finally, on Saturday, while on a date with her boyfriend, she (as the passenger) finally found out a web address that she can go to to get more information about the advertisement.
In a lot of ways, bus wrap advertising is like mobile advertisement combined with TV commercials. It keeps coming on and on and it's on the move.
Bus Wrap Advertising On The Move
Bus wrapping is the kind of advertising option is a bridge between modern advertising and conventional advertising. Bus wrap advertisers are wrapped around vehicles and like the people of today, they’re on the MOVE.
In a society that sometimes seems as though is living at the speed of light, marketers and advertisers have a tough time trying to catch up with the things that consumers do. One big example would be twitter, facebook and mobile marketing. Everyone’s on the move all the time and if a company refuses to take a look at what is happening, they’ll soon lose out on business.
Although when bus wrapping was first done on large vehicles like trucks that moved along highways as a form of moving billboard, advertisers saw an opportunity to appeal to a consistent crowd as a branding exercise. And bus wrap advertising has completely taken the world of conventional advertising by storm. Instead of looking at a wide range of eyeballs, they’re looking of repetition and reminders.
This is, after all, what branding is all about – hitting the nail on the head with a hammer until it goes all the way in.
Bus wrapping started out as a form of creative work of art because people wanted to attract attention to a particular vehicle. This can easily be seen in the world of road racers and truck drivers. All they want to is give their vehicles a personality. But bus wrapping advertising has given bus wrapping a whole new meaning. It’s a fully functional branding exercise now because it’s always in motion, spreading the message over and over again to those who have seen it and have (possibly) forgotten all about it and to those who are seeing it for the first time.
Politicians often have a budget set aside for bus wrapping advertisements because they see the true value of this mode of media. They know that when someone is stuck in traffic and there’s nothing else one can do but look around, chances of the bus wrap advertising being seen is very high.
It’s also about creating visually stimulating mobile work of art that is regarded as a spectacularly effective branding machine. In fact, sometimes, it keeps people entertained when doubling up as a form amusement for people who commute between home and office during rush hour.
Human beings have a very short attention span. They could see a bus wrap advertisement one time, liked it and then forget about it. We are fickle which means that we need reminding all the time. There’s no better way to ‘remind’ consumers than to have a bus wrap advertisement moving around town screaming your ad away all the time.
Bus Wrap Advertising Creative Work Of Art
The world of advertising and marketing took a turn for the better the very first time a soft drink company took to the roads in 1993. It was unprecedented then and the advertisement took the roads by storm, turned heads and brought in the kind of attention that the advertisers were looking for. During the early days before bus wrap advertising was known to mankind, pictures, logos or designs had to be painted on the body of the bus, van or truck. You can’t just peel it off and most of the time, the artwork is limited to mere letters, numbers and shapes. They had to be as simple and generic as possible.
Now that we have vinyl images designed by skilled illustrators and graphic designers which are then printed out on easily-applied vinyl, things are never easier. They’re no longer plain and simple – they’re actually rather jaw-dropping.
Despite how far the bus wrap advertising industry has come, the industry is still in its toddler phase whereby most people are still trying to engage people in the larger-than-life pictures, words and playing around with the limitless creativity that comes along with it. Innovative ideas can be used to make bus wrap advertising even more effective than it already is. The vinyl wraps can now completely envelope the entire bus, truck or van, making it a mobile creative piece of artwork. In advertising, such appeal is essential to the success of the marketing campaign.
People are getting smarter about not only the use of bus wrap advertising but the way that they are applied, making use of each part of the bus, truck or vehicle to enhance the message that it’s trying to bring across.
Advertisers make use of sliding doors, the extendable parts of the bus, the wheels and windows to bring the message across, again and again to multiple people who come into contact with that particular bus. It’s funny, it’s cute, it’s creative….either way, the message is pummeled into the minds of people who see it. Example would be how the exhaust pipe of the bus is cleverly used to promote a ‘quit smoking’ campaign.
Banners, buntings and billboards are still being used, needless to say, and we contend that they probably won’t be out-of-fashion too soon but let’s look at it this way, bus wrap advertising is so much interesting and stunning. In fact, these days, bus wrap advertising is not just marketing and promotion anymore, they’re viewed more or less like a work of art – designed to enthrall and impress.
Wrap a Bus or Vehicle for Mobile Advertising
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