Bus Wrap, Vehicle Wrap Corporate Advertising
On average the US population spends two hours per day on the road. Vehicle advertising generates up to 70,000 impressions on day/vehicle. Mobile advertising costs only a fraction of TV, Radio, Print or conventional billboards. There is no job too big or complex for US Coachways, Inc.
Bus Wrap Advertising vs. Billboards
All thanks to technology, bus wrap advertising has done from dull to interesting to absolutely exhilarating! New developments has led to new
types of vinyls or decals in the market which feature more air channels, stronger (but not harmful) adhesive and retains vibrant colors for longer
periods of time.
Before there were decals, paint was used. It made removing and applying the ads tedious. Hence, it wasn't as popular; on top of that, a total paint job
was more expensive. With decals, we can easily apply the ads to chosen moving vehicles, including charter buses, limousines, smaller cars, vans,
rail, taxis, etc. So long as the vehicle has smooth surfaces whereby the decals can stick on to, it should work perfectly fine. And besides, bus wrap
decals can be moved from one bus to another without compromising the quality of the printing and the decal itself.
What you may not know about a complete bus wrap (one that wraps the entire bus, including the windows of the passengers) is that perforated decals are used. This means that although the people on the outside can't see what is inside, passengers still get to enjoy the view.
Bus wrapping is now a norm, although painted-on advertisements still exists today. However, the wisdom in choosing paint over decals might surface, especially when decals have the slip-on-slip-off ease of use.
For those who are uncertain about the effectiveness of bus wrap advertising, here is a little fact for you to digest. In a study done by an outdoor advertising magazine, it was found that a whopping ninety-six percent of those who responded said that it was in their opinion that mobile advertisements are far more effective than traditional billboards. American Trucking Association(s) in the country also said that more people noticed their advertisements when it was found on trucks and moving vans.
If there is any more doubt to be found about bus wrapping services, it should be dispelled with the fact that eighty percent of people interviewed in a study said that not only did they noticed the advertisement, they actually remembered the brand that was being advertised!
Hence, with such strong evidence supporting the use of bus wrapping advertising, we think that it is easily concluded that bus wrap advertising wins billboards and traditional outdoor advertising by quite a fair bit, wouldn't you say?
What Our Clients Have To Say About Bus Wrap Advertising
It is one thing to hear what we have to say about bus wrap advertising, it is quite another to hear what our customers have to say. With raving reviews and glowing praises, our bus wrap customers not only love the ideas that we have for them, they happen to think that bus wrapping services gave them maximum exposure for minimal cost over a long period of time.
More affordable than you can imagine – 'When you compare putting up an ad in the papers or magazines and wrapping an entire bus with an attractive advertisement, we saw that we could maximize our money because the buses are consistently plying their routes....non-stop. With a magazine, people read them once and when they are done, they put it away or throw it out. With bus wrapping services, that is not a problem at all. They will continue to see the advertisement on an every day basis which makes a wonderful branding campaign,' says Sandra, a bus wrap advertising client of ours.
Taken into account the fact that there is repeated exposure over a period of time, the cost of putting up the advertisement becomes minimal.
Combining bus wrap advertising with other marketing methods is perfect – When compared with TV commercials, there is more value to bus wrap advertisements. You can't switch the ad off and when stuck in traffic, it is almost impossible for people to walk away from the advertisement. 'It serves as the perfect time for us to advertise our new website which promotes a new product. There was little value in putting up a TV commercial for something like this because we know that people don't sit and watch commercials. They change channels or walk away. The beauty of putting up a bus wrap ad is that they see it again and again...and again, so, if they continue to see the advertising of a website, it is a matter of time that they remember the website URL. Better still, if you have QR Code or a phone number on it, your target market can access it right there and then,' says Mark, a tech-savvy client.
Easy to get creative – Unlike a magazine advert, when it comes to bus wrap advertising, it is easier to get creative. That is because the bus is mobile and so are some of the parts. 'We got a lot of inspirational ideas that were totally out of this world! These graphic designers and advertising experts are real geniuses, so, I would say yes to bus wrapping services over and over again for our future launches, product promotions and website campaigns,' says one of our satisfied customers.
Bus Wrap Tied In With Other Advertising Medium
A giant bug, a cup of tea, the face of a popular celebrity...they are plastered all over a bus and it aims to attract the attention of the bored onlooker, hence, that is where curiosity turns into something more. This is the power of bus wrap advertisements. In fact, it has been shown and proven that bus wrap advertising saves the advertiser money in the long run. Because of the effectiveness in repetitive and consistent exposure, marketers gets to remind again and again without extra cost. In big cities, bus wrap advertising is one of the most used form of marketing and promotion method.
It helps that people are getting more and more creative with the way they come up with ideas for the ads. For instance, if you saw a giant tarantula on a bus that looks life-like, wouldn't you stop and take a look? That is the sheer power of moving media, much more powerful than a billboard and mobile like a cell phone. Considering the fact that traffic is at a near standstill in most cities during rush hour, bus wrap advertising is even more effective. There is nothing like being stuck in traffic, and staring at the back of a bus with a number and picture pasted on it to make you interested in what is being advertised.
The strangest thing is that the bus wrap advertisement industry is extremely competitive and if you don't have a really good one up, it is nearly guaranteed to be ignored. The conventional type of bus wrap advertising don't have the power to attract the kind of attention that it needs to attract and advertising agencies need to get creative with their ideas. Marketing agencies are, therefore, consistently, looking for new ways to turn heads.
It is interesting to see that people are beginning to tie their bus wrap advertisements up with other medium like commercials, websites, facebook profiles, twitter accounts, mobile web pages and QR Codes. A company that knows how to make full use of the potential of bus wrap advertising almost always does not use it exclusively without involving other types of mediums. After all, the ad can be linked to other mediums like commercials and radio ads without adding too much to the cost. It is in the creative interest too, not only to the ROI of the campaign.
In the United States alone, almost all buses are used to bus advertising, especially if we are talking large, popular cities. That is because these buses not only commute within the city, it often travel across the country, giving the bus wrap advertisement maximum leverage. Large companies, having realized how cost effective these ads are, have begun to actively make use of them in recent years. When it first started, only the small companies used them because it was the cheaper alternative to TV commercials and radio advertisements. Even magazine ads costs a lot more than a bus wrap.
Hence, the growing popularity of these ads.
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