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Bus Wrap, Vehicle Wrap Corporate Advertising

On average the US population spends two hours per day on the road. Vehicle advertising generates up to 70,000 impressions on day/vehicle. Mobile advertising costs only a fraction of TV, Radio, Print or conventional billboards. There is no job too big or complex for US Coachways, Inc.

Creative Bus Wrap Advertisements Capture Attention

Believe it or not bus wrap advertising got their roaring start from street cars. Yes, street cars started off using elaborate decals and decorative, expressive artwork on the body of the car. Someone finally figured out how to monetize the street-worthy artwork and hence...the beginning of bus wrap advertising. Of course, when you look back at it, it worked quite well with cars, trucks and vans too but when you see the amount of space for creativity that you're given when you put the advertising decals on a bus as an advertisement, you'll think it's a brilliant idea too.

We'd point you in the right direction for some really imaginative ideas on bus decals that was found on the streets all around the world. Advertisements were also placed on bus stops and the more popular version is what we know as static posters. While they are effective in attracting a reasonable number of eyeballs, they are not mobile the way a bus is. The bus, while on its route, is exposing the advertisement on its body wherever it goes. It maximizes the potential exposure of an advertisement like never before. And besides, it's brilliant because there is nothing else to look at when the drivers are stuck in the middle of a snarling traffic jam. Being immobilized during a traffic jam gives the target market more time to study the bus wrap advertisement.

Repeated exposure. One of the greatest things about using bus wrap advertisement is the repeated exposure. Time and time again, people see the same bus wrap advertisements on the streets. If the message is not conveyed the first time they saw it, they're bound to recognize the same bus wrap advertisement the second time, or the third time they see it. This is an incredible way to reinforce a branding strategy.

For instance, Sally may have seen a bubble gum bus wrap advertisement on a bus on her way to work on Monday but she did not have enough time to completely study and absorb what the advertisement was trying to tell her. Nevertheless, the interest is there because she thought the advertisement was really creative. On Thursday, she caught a glimpse of the same bus wrap advertisement again and this time, she read it. Finally, on Saturday, while on a date with her boyfriend, she (as the passenger) finally found out a web address that she can go to to get more information about the advertisement.

In a lot of ways, bus wrap advertising is like mobile advertisement combined with TV commercials. It keeps coming on and on and it's on the move.

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