As the digital age surges ahead with all kinds of innovative technology hitting the market, E3 has become the premier expo event for the digital gaming industry. This year, for the first time ever, E3 is open to the public. The time and place is: The Los Angeles Convention Center, June 13–15.



What Exactly Is E3?

E3 is short for the Electronic Entertainment Expo. It was first held in 1995, and in 2016, more than 50,000 people attended the event. Imagine what it will be like this year, now that it’s open to the public and 15,000 tickets are available for public use.

To understand E3, think of the New York International Auto Show or the Detroit Auto Show that launches the newest concepts in vehicles. What auto shows are to the automotive industry is what E3 is to the interactive entertainment industry. It’s the biggest gaming show out there. Competitors unveil their most innovative products for gaming, virtual reality and other interactive products. A few years ago, Pokemon Go was a revolutionary release. Find out what’s in store for this year.


Who Comes to E3?

E3 attracts a broad scope of professionals in the electronic entertainment industry from financiers ready to back innovative ideas to technical experts on the development side to sales and distribution professionals:


Software developers

Buyers and retailers



Entertainment industry representatives

Biggest fans of video games

Financiers and venture capitalists

Importers and exporters



Researchers & educators

Financial and industry analysts

Worldwide electronic and print media


Consumers can also now join the list.

Who Puts on the E3 Event?

ESA (Entertainment Software Association) produces and hosts the E3 event. ESA is the U.S. association that exclusively serves interactive entertainment software publishers of computer and video games for video game consoles, handheld devices, personal computers and the Internet.

Services that ESA provides include a global content protection program, business and consumer research, government relations and intellectual property protection efforts.

The gaming industry is a multi-billion dollar industry that continues to grow to huge proportions. It provides jobs in the areas of education, research and computer development for countless Americans. According to the ESA, the U.S. video game industry directly and indirectly employs more than 220,000 people. Statistics show that 63% of U.S. households are home to at least one person who plays video games regularly.

What Predictions Exist about E3 Releases? published the following predictions for big E3 2017 releases by the three industry giants:

Nintendo. This will be a big year for Nintendo, which according to the Nintendo of America’s president, will have a variety of both Switch and 3DS games on display.

Sony. Tech radar thinks Sony will be big on virtual reality this year with its VR headset primed for some revolutionary gaming experiences. Consumers need some exhilarating games to justify putting the money invested into a headset.

Microsoft. Microsoft has announced it will unveil “Project Scorpio and the amazing game experiences it powers at E3 this June.”


Tips on getting into E3

Whether you work in the electronic entertainment industry, are hoping to make a career in it, or are a consumer yearning to find out about the next new innovation, there are some things you should know about attending the event:

You need a paid expo pass to get into the event.

Paid expo pass are available on a first-come, first-served basis and once passes are sold out, registration for E3 closes.

Industry professionals, who submit their current professional interactive entertainment affiliation, may qualify for a complimentary pass.

No one under the age of 17 is allowed entry (including infants).

You must pick up your expo pass in person at any on-site Badge Pick-Up counter inside the L.A. Convention Center South and West Hall Lobbies.

Pass pick-up times at counters are:


Sunday, June 11, 2017

1:00PM – 6:00PM

Monday, June 12, 2017

8:00AM – 6:00PM

Tuesday, June 13, 2017

8:00AM – 6:00PM

Wednesday, June 14, 2017

8:00AM – 6:00PM

Thursday, June 1

8:00AM – 5:00PM


Plan Your E3 Trip to Los Angeles

Now is the time to start planning your E3 trip to Los Angeles. Group travel is always the best way to go. I don’t have to fight L.A. traffic, hunt for parking, and worry about directions or struggle with people arriving at different times. And besides, you can compare exciting notes with others in your group.

US Coachways offers a selection of vehicles for all group sizes. Travel is affordable, green and safe. In fact, charter buses are the safest of all types of ground transportation and the most eco-friendly as well — even more so than hybrid cars.

Reserve Your Charter Today

Booking online is fast and easy. But if you need answers to your questions or want to check out discounts, call 1-888-340-9122. We can help you reserve your vehicle today.


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